INVEST IN BEER YOU
CAN BE PROUD OF

The Company is setting out to establish itself as “America’s Patriotic Brand.” American Rebel is a lifestyle brand that we believe presents our customers the opportunity to express their values with the products they buy. We currently operate primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products. American Rebel acquired Champion Safe Company, Inc., a Utah corporation (“Champion Safe”), and its associated entities on July 29, 2022. This acquisition dramatically grew the Company’s revenues and built a solid base to position the Company for future growth. Additionally, the Company designs and produces branded apparel and accessories. On August 9, 2023, the Company entered into a Master Brewing Agreement (the “Brewing Agreement”) with Associated Brewing Company, a Minnesota limited liability company (“Associated Brewing”). Under the terms of the Brewing Agreement, Associated Brewing has been appointed as the exclusive producer and seller of American Rebel branded spirits, with the initial product being American Rebel Light Beer (“American Rebel Beer”). American Rebel Beer plans to launch regionally in early 2024. The beer industry in the United States is a more than $110 billion dollar market. We believe there is a substantial opportunity to enter the beer market at this time to present our customers with a beer they can support that aligns with their values.

Corporate headquarters is in Lenexa, KS

The company currently has approximately 215 full-time employees and 20 part-time employees.

As a publicly traded company, we have thousands of shareholders that hold our American Rebel Common Stock. Our Series C Preferred Stock can only be purchased through this Regulation Crowdfunding offering.

American Rebel Beer competitors are first specifically any beer, and more broadly, any beverage. American Rebel Light Lager is a premium domestic light beer, in the same category as Bud Light, Miller Lite, Coors Light, Michelob Ultra, etc. Our advantages? American Rebel Light Lager is a beer you can trust, with no corn syrup or rice extract fillers. American Rebel Light Lager is not overly carbonated, as many light beers over carbonate to compensate for lack of taste.

We are negotiating partnerships with several non-profit organizations. We are also open to considering partnerships with other beverage companies at some point in the future.

Every detail of American Rebel Beer has been created from scratch – from the formulation of the beer, to the artwork on the can and licensing necessary to sell beer to distributors. We've taken care to research and carefully design every aspect of American Rebel Beer. We think our commitment to excellence shows in our great product.

We believe American Rebel is boldly positioning itself as “America’s Patriotic Brand” in a time when national spirit and American values are being rekindled and redefined. The typical American Rebel customer loves their family, their country and their community. We believe the time is right for American Rebel Beer, we believe we have the right expertise, and we believe we have the right brand. We believe recent trends have revealed that beer consumers want to express their values through their choice of beer. We believe that American Rebel Beer will have a receptive target audience for our product. American Rebel Light Beer will be the first product introduced on a regional basis, with plans to launch in early 2024. Consumers are already registering their email addresses at https://americanrebelbeer.com/ to be notified when American Rebel Beer is available in their local market.

Not initially, but we believe the success of American Rebel Beer will create demand all over the world. American-made products that are uniquely American are very popular globally.